What we do

At "Black Diamond Money Moves," we offer strategies to help you increase your wealth, reduce taxes, and secure financial stability. Our focus is to bring the sophisticated wealth strategies, usually reserved for the Wealthy, to everyday Americans.

We provide strategies to help minimize tax liabilities, maximize growth and returns, and protect against market downturns. Our goal is to help you start implementing these strategies effectively, So you can spend more time finding and fulfilling your God given purpose.

Who Is Chad Free?

With a career spanning over two decades, Chad has been involved in designing financial models for the ultra-wealthy and understands their approach to money. His observations reveal: So many accumulate significant wealth, yet experience an internal void. This often comes from putting their identity in their Net worth. With an industry that is not investing in their clients, yet fully investing in maintaining control of their client's portfolio, it tends to keep their lives on the emotional roller coaster of chasing rates of return and beating the market! The majority just don’t know all their options.

Nationally recognized as the leading authority and the number one strategist for building true wealth, Chad uses a combinational approach to wealth creation. His mission is not only to help people build external wealth through proven strategies that guarantee profitability but also to cultivate internal wealth. He is dedicated to empowering others to pursue their purpose, unlock their potential, become fully present, and experience real peace both personally and financially.

Chad resides in Fountain Inn, SC with his beautiful bride and two sons.

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10 Money Mindset Shifts That Separate the Wealthy from the Average Person

10 Money Mindset Shifts That Separate the Wealthy from the Average Person

March 18, 20255 min read

10 Money Mindset Shifts That Separate the Wealthy from the Average Person

I’ve helped hundreds of people transform their financial future.

And after working with people from all walks of life, I’ve learned one undeniable truth:

Before you can have a wealth revolution, you need a mindset revolution.

Most people think building wealth is about earning more, saving more, or finding the right investment. But the reality? Your financial future is determined by the mindset you bring to money.

  • If you believe money is hard to earn, you’ll always struggle.

  • If you believe wealth is reserved for the lucky or privileged, you’ll never take control.

  • If you follow the same money rules as everyone else, you’ll get the same results as everyone else—trapped in the cycle of working, paying bills, and hoping it’s enough.

The wealthy think differently. They follow a different set of money rules—rules that give them control, clarity, and financial confidence.

Here are 10 money mindset shifts that separate the wealthy from the average person.


1. Money Is a Multiplier—Not a Scoreboard

What most people think: “I just need more money, then I’ll be set.”
What actually happens: People get a raise, inherit money, or even win the lottery—but still end up broke because they never learned how to make money work for them.
The wealthy mindset: Money is a tool that multiplies opportunities. The more you control it, the more it works for you.

Mindset Revolution

2. If You Don’t Control Your Money, It Will Control You

What most people think: “I’m doing my best—I work hard and try to save.”
What actually happens: They feel stuck in a cycle of work and bills, never making real financial progress.
The wealthy mindset: Every dollar you earn is either moving you toward financial freedom or keeping you trapped. You must take control.


3. Money Won’t Fix a Broke Mindset

What most people think: “If I just made more money, everything would be easier.”
What actually happens: They make more money, but bad habits keep them broke.
The wealthy mindset: More money doesn’t change bad financial habits—better financial systems do.


4. Playing Defense With Money Keeps You Stuck—The Wealthy Play Offense

What most people think: “I need to cut back and save more.”
What actually happens: They live in constant restriction, afraid to spend because they don’t know if they’ll have enough.
The wealthy mindset: The focus isn’t on cutting back—it’s on increasing cash flow so you never feel restricted.


5. The Biggest Money Lie: “I Just Need to Make More”

What most people think: “A higher salary will solve my problems.”
What actually happens: They earn more but spend more—trapped in the same financial stress at a higher income.
The wealthy mindset:
Wealth isn’t about what you make—it’s about what you keep and how you grow it.

Mindset Revolution

6. Time Is Your Most Valuable Asset—Money Buys You More of It

What most people think: “I’ll work harder now so I can relax later.”
What actually happens: They trade their best years for a paycheck, hoping to enjoy life “someday.” The wealthy mindset: The goal isn’t just to make money—it’s to buy back your time so you can live on your terms.


7. The Government Loves When You Play by Their Rules

What most people think: “I’ll just pay my taxes and follow the system.”
What actually happens: They give away hundreds of thousands in unnecessary taxes without realizing it.
The wealthy mindset: The tax code rewards business owners and investorsnot employees. The wealthy learn how to keep more of what they earn.


8. Fear of Money Is the Fastest Way to Stay Broke

What most people think: “Investing is risky, so I’ll just keep my money safe.”
What actually happens: They lose money to inflation, taxes, and poor financial decisions.
The wealthy mindset:
Fear is expensive. The wealthy don’t avoid money decisions—they learn how to make the right ones.

Free Report

9. The Wealthy Don’t Budget—They Systemize Their Wealth

What most people think: “I’ll just cut back on little things and save where I can.”
What actually happens: They feel guilty about spending, but never build lasting wealth.
The wealthy mindset: Instead of budgeting out of fear, they create financial systems that grow their wealth automatically.


10. You’ll Never Build Wealth Following the Middle-Class Playbook

What most people think: “Work, save, invest in a 401(k), retire at 67.”
What actually happens: They spend their best years trading time for money and hope they’ve saved enough by the end.
The wealthy mindset: Wealth isn’t built by following the crowd—it’s built by following the right money rules.


The Bottom Line: Money Is a Mindset Game First

Your financial future won’t change until your mindset does.

💰 Money is a tool.
⏳ Time is your most valuable asset.
🔑 Control = Freedom.

If you shift your mindset, you shift your wealth.



Your Next Step: See the Difference for Yourself

If you’ve been following the wrong money rules, it’s time for a change.

In a Wealth Acceleration Consultation, we’ll put your current plan side by side with strategies the wealthy use—so you can see exactly how much better off you could be.

  • Pay less in taxes (instead of handing more to the IRS every year).

  • Use debt to build wealth (instead of being a slave to it).

  • Create an income plan (instead of hoping your savings last).

🚀 Want to see the difference for yourself?
👉Book Your Wealth Acceleration Consultation Here

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Chad Free

Chad Free | CEO Black Diamond Money Moves

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